RADIO INDUSTRY RESEARCH TASKS


Podcasting: on demand talk radio where you can get different content; there's information, comedy, current events. You can consume that content anywhere.

The best podcast hosting companies as of January 2021 are:

  1. Buzzsprout - simple & limited
  2. Captivate - advanced but understandable analytics
  3. Transistor - focused on brands, serious, Cards against humanity is one of their early customers
  4. Castos
  5. Podbean
  6. Simplecast
  7. Resonate
Live broadcasting radio is scheduled whereas podcasting can be listened to on demand. Radio tends to appeal to a mass audience, whereas podcasts are niche, as they each focus on specific topics. Radio is live and podcasts are pre recorded. Also radios need to be regulated and licensed as they play music, and podcasts can't because of copyright issues. Radio is short life as the audience can only listen to it while it is happening, whereas podcasts have a long life and as they are supposed to be online forever the target audience can access them over a long period of time. 

Commercial radio broadcasting is a privately owned media corporate - Classic FM, Kiss, Magic, Capital. Public Service broadcasting is intended for the public benefit; It is neither commercial nor state-owned, free from political interference and pressure from commercial forces. Through PSB, citizens are informed, educated and also entertained.

Purpose, mission and values of the BBC
1. To provide impartial news and information to help people understand and engage with the world around them
2. To support learning for people of all ages
3. To show the most creative, highest quality and distinctive output and services
4. To reflect, represent and serve the diverse communities of all of the United Kingdom’s nations and regions and, in doing so, support the creative economy across the United Kingdom
5. To reflect the United Kingdom, its culture and values to the world

BBC News is available in over 200 countries globally; the channel is available in Europe and other continents through satellite (FTA) and cable platforms.

BBC Radio 4
There are some programmes that talk about historical mystery cases, medical cases, etc. It reflects music, arts and culture. It is aimed for people 35 and over.

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