Stuart Hall

 

What stereotypes, or ‘basic traits’, does Tide portray?

It portrays the idea of women being housewives and  enjoying doing domestic work

What inequalities could have led to the creation of this stereotype?

The fact that women were expected to stay at home and look after the children led men to consider women as inferior and inadequate out of the house 

How do the images of domestic life form part of the “shared conceptual road map” that give meaning to the “world” of the advert?

 

 

David Gauntlett

 

Does the Tide advertisement support Gauntlett’s claim that in the past media representations offered singular straightforward messages about male and female identities?

Yes, as the only representation for females that is being offered in Tide is the one of the housewife.

To what extent does the representation of women in the Tide advert differ from those found in Adverts today? Give an example.

 

 Adverts today would be controversial if they portrayed women as housewives. Women in adverts now would have more active roles that would traditionally be given to men, such as having a career, higher education, etc. 

 

Van Zoonen

 

In what ways is the representation of women culturally specific?

 In the 1950s women were strongly encouraged to stay home and be housewives

To what extent are women relegated to a passive role?

In this advert, the women are the subjects of the male gaze, however i don't think they are very sexualised as they are not showing much skin, although the colour red does have sexual connotations. 

What symbols are exploited in Tide?

 Tide portrays women as housewives

Comments

Post a Comment

Popular posts from this blog

Image
   Representation of Gender  Vogue 2008 T he 2008 annual “shape issue” of Vogue, arguably upholds gender and racial stereotypes through media language. In terms of male stereotypes, vogue upholds the idea of aggression in males. The colour red that they’ve used for the masthead and some headlines, connotes aggression and dominance. In this image Lebron James’ body language has animalistic connotations; the fact that he has gripped Bundchen’s waist, standing wide and also is shouting emphasizes his dominance. His facial expression seems animalistic although some would say that this is his “game face”. He is wearing his sportswear and is fully dressed in black, encouraging the audience to take him more seriously as he looks more sophisticated than Giselle Bundchen. On the other side, the supermodel Giselle Bundchen is portrayed more carefree and youthful. The turquoise coloured dress she is wearing shows off her body and she also seems more vulnerable compared to James as he is in an alm
Read more

The Big Issue

 The Big Issue •  Weekly magazine   •  Publisher  – Dennis and The Big Issue Ltd.   •  Genre  – Independent/Current Affairs/Entertainment/Street magazine   •  First published  – 1991   •  Creators  – John Bird and Gordon Roddick   •  Current cover price  - £2.50   •  Current circulation  – 82,000   •  Distribution method  – “ Since the magazine was founded, we have been in partnership with the people who sell it. Vendors buy The Big Issue for   £1.25   and sell it for   £2.50 . Each seller is a micro-entrepreneur who is working, not begging ”  25th ANNIVERSARY ISSUE OCTOBER 17 2016 PAGES TO FOCUS ON :  Media language , social perspective and audience  Front cover of magazine - 25 years - well lit up, publishing revolution - bold statement; celebrities - promotion - audience;   Contents Page (p.3)  Editor's Letter (p.6)  Feature: 'Letter to My Younger Self: Grayson Perry' (p.14-15) - image - as DM is conservative - mcks them with the quote; The Big Issue shows support to
Read more
Compare how the audiences are positioned by the representations in Resource A, the Quality Street advertisement, and the Tide advertisement you have studied as part of the set products: · How the representations construct versions of reality · Similarities and differences in how the audience are positioned by the representations · How far the representations relate to relevant media contexts Both of the adverts are created in the 1950s, therefore they reflect the social values and gender norms of the society back then. The Tide advert upholds the stereotypical idea of women being housewives. The advert constructs an image where women enjoy doing domestic work and taking care of her family. The heading “Tide’s got what women want” further reinforces the idea that the life of a housewife is something that women strive for. The hair of the female character is tied back and kept neat, not only for aesthetic reason but also to show that she is prepared to do housework. Overall, the general
Read more