The Big Issue

 The Big Issue

• Weekly magazine

 • Publisher – Dennis and The Big Issue Ltd.

 • Genre – Independent/Current Affairs/Entertainment/Street magazine

 • First published – 1991

 • Creators – John Bird and Gordon Roddick

 • Current cover price - £2.50

 • Current circulation – 82,000

 • Distribution method – “Since the magazine was founded, we have been in partnership with the people who sell it. Vendors buy The Big Issue for £1.25 and sell it for £2.50. Each seller is a micro-entrepreneur who is working, not begging” 


25th ANNIVERSARY ISSUE OCTOBER 17 2016



PAGES TO FOCUS ON :  Media language , social perspective and audience

 Front cover of magazine - 25 years - well lit up, publishing revolution - bold statement; celebrities - promotion - audience; 

 Contents Page (p.3)

 Editor's Letter (p.6)

 Feature: 'Letter to My Younger Self: Grayson Perry' (p.14-15) - image - as DM is conservative - mcks them with the quote; The Big Issue shows support towards gender fluidity; 

 Feature: 'Vendor Success Stories: Moving On' (p.32-33, 35)

 Feature: 'Rise of the Homeless Bakers: No Soggy Bottoms Here!' (p.41)

 Adverts: look at selection  

Chain of Hope Advert - white saviour complex? - "special" - tries to make the reader feel special, as if they're the only one who can help - emotive language?; 

Grayson perry letter:

The language used is quite informal, even swear words; the eccentric vocabulary reflects Perry's persona

As The Big Issue has taken Perry for an interview, so they agree with his liberal, left-wing views. 

Has a picture with his family - a very unconventional situation, however seeing a happy family could help the audience accept the difference in perry's family. 

The BI expects a preferred reading on their articles from their audience, as they openly show disagreement with right wing views


Look at choice of language,themes and topics  layout, images,colour etc. and how that informs/entertains  the audience and gives clues to the magazine's editorial position and ideology 

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