Exam Question plan 

Genre, Conventions and Representation

context 60s - 2nd wave of feminism, women started to get more rights - contraceptive laws, abortion laws, equal pay laws, Soviet union launches first woman in space - Valentina Tereshkova;

representation:

- stereotypically women are the victims and men are the attackers; however there is a submissive man held by the co-antagonist, therefore suggesting a stereotype subversion and a woman with more power/dominance - V. Zoonen - the first female character is a victim and is being supported by the vampire, therefore conforming to gender stereotypes however the co-antagonist is holding the unconscious man ( this type of character would be demonised as it portrays a woman dominating a man, which is symbolical for the time as women were protesting for their rights)

the male vampire is supposed to be the antagonist due to his monster persona, however he is holding the woman and protecting himself and maybe her from the bat, so Steve Neale's genre theory applies, as we see many elements typical of the horror genre like the bats, the vampires and the colour scheme, however the film subverts stereotypes as we can assume that the vampire is protecting the woman, and making him the protagonist to an extent. 

Male gaze - Laura Mulvey - the women are definitely objectified due to their clothing, both wearing silk exposing dresses. 

female gaze - even though not many producers would intentionally cater to the female gaze, this poster does in a way as the male vampire can truly be scary to them; men would find the vampire scary due to his supernatural strength, whereas women would be rather concerned/ intimidated by the vampire seducing them; there is an obvious difference of what makes a male character threatening to men and women.

the vampire female character could be represented as a role model/ aspirational figure for the 1960s female audience as there was an uprise in protests/ 2nd wave feminism 

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