Alegra's Media Blog

  KOTV- Neale, Barthes and Strauss. Steve Neale said genre was about providing what two things? What enigma codes are evident in the KOTV film poster? What binary opposites are evident from the KOTV film poster? Challenge: What messages do these opposites convey? Find the poster for a film you know well-paste it here. Apply the genre theory- how is the film similar/different to other films in the genre? The film "Malena" falls into the romance and drama genre, but also war and comedy. At the beginning we can see the boy in the poster - Renato having an interest in Malena which creates the sense of a comedy as the age gap is ridiculous and he has no chance. However, as the film progresses we see the consequences from WW2, and what happens to Malena. The film gets more disturbing, as we see what Malena experiences in her narrow-minded community, and the film drifts away from the romance genre and goes more into drama. The film definitely falls into the war genre as we are expos...

Compare how the audiences are positioned by the representations in Resource A, the Quality Street advertisement, and the Tide advertisement you have studied as part of the set products: · How the representations construct versions of reality · Similarities and differences in how the audience are positioned by the representations · How far the representations relate to relevant media contexts Both of the adverts are created in the 1950s, therefore they reflect the social values and gender norms of the society back then. The Tide advert upholds the stereotypical idea of women being housewives. The advert constructs an image where women enjoy doing domestic work and taking care of her family. The heading “Tide’s got what women want” further reinforces the idea that the life of a housewife is something that women strive for. The hair of the female character is tied back and kept neat, not only for aesthetic reason but also to show that she is prepared to do housework. Overall, the general ...

Compare the stereotypes in Tide and Wonder Woman The tide advert very strongly reflects the historical context of the time it was made. The main portrayal of the female character it is being a good housewife. The 1950s ideology was women staying at home and doing domestic work as well as having children and taking care of them, whereas men were meant to study and work and supply for their families. As the majority of women did not go through further education, they were only able to have the stereotypical housewife life. Women did not have jobs, therefore resulting in their husband being the main supplier, which made an imbalance of power; that imbalance results in the women needing \their husbands and making them vulnerable, and even seen as incapable of being independent. Hall’s theory could imply here as the stereotype of women being incapable of taking care of themselves comes from the imbalance of power that was created due to the gender roles at the time. The female character in ...

  Analyse the representation of gender in the music videos for  "The Man "  by Taylor Swift and  "Riptide "  by Vance Joy  ( 30 marks / 800 words minimum)   The Riptide music video was released in 2013 as one of the first singles of Vance Joy’s that were trying to break into the American market, whereas The Man by Taylor Swift was released in 2020, therefore the 7-year gap has influence on the representation of gender as many gender-based movements such as the MeToo movement have happened. In “The Man”, Taylor Swift is disguised as the main male character to show how society would treat her differently as a man. In terms of costume , the male character (Taylor Swift) is dressed in professional clothes, wearing suit and a tie; this encourages the audience to take him more seriously. The choice of costume implies that the character is important, and the blue costume is reinforcing his masculinity as blue is stereotypically a colour associated with...

  Taylor Swift - The Man - unseen text Representation of Gender Costume - The male character (Taylor Swift) is dressed in professional clothes, wearing suit and a tie; this encourages the audience to take him more seriously. The choice of costume implies that the character is important, and the blue costume is reinforcing his masculinity as blue is stereotypically a colour associated with men. The boat scene shows "the man" wearing a golden patterned shirt and white trousers, as well as golden shoes, sunglasses and a golden necklace. The gold colour palette could be there to imply that he's wealthy; the use of accessory could be challenging stereotypes that men don't pay attention to their appearance or the use of costume is there to reinforce his wealth and power. Even though in the office scene, everyone is wearing business attire and the women seem to not be sexualised, the boat scene does exactly the opposite. The women are all wearing the same yellow bikini and a...

Riptide - Vance Joy The Riptide music video has a very diverse representation of gender, that could also be considered controversial. As the video falls into the indie genre, it's expected that things would be done unconventionally than in the mainstream pop music videos. The fact that this was the first single Vance Joy was trying to get released in America explains the shocking representations of women as they needed publicity. Indie stands for independent, although Riptide is relatively unusual within the indie folk genre due to the rejection of a linear narrative and the lack of special effects. The 2015 Georgia music video by Vance Joy follows more conventions than Riptide, but as it was the first single they were trying to market in America it's understandable why the lyrics and video of Riptide are done in such an unusual manner. This way Vance Joy has a sense of uniqueness which is a common convention of the indie genre.In terms of narrative and iconography, the video i...