Representation of Gender Vogue 2008 T he 2008 annual “shape issue” of Vogue, arguably upholds gender and racial stereotypes through media language. In terms of male stereotypes, vogue upholds the idea of aggression in males. The colour red that they’ve used for the masthead and some headlines, connotes aggression and dominance. In this image Lebron James’ body language has animalistic connotations; the fact that he has gripped Bundchen’s waist, standing wide and also is shouting emphasizes his dominance. His facial expression seems animalistic although some would say that this is his “game face”. He is wearing his sportswear and is fully dressed in black, encouraging the audience to take him more seriously as he looks more sophisticated than Giselle Bundchen. On the other side, the supermodel Giselle Bundchen is portrayed more carefree and youthful. The turquoise coloured dress she is wearing shows off her body and she also seems more vulnerable compared to James as he is in an alm